Creativity | Style

In order to find originality we need to be ironical and provocative.
Going against the trends, against the styles.
Mine is based on irreverent tastes.

My training was carried out in the field. It comes from the street university.
And it is from there that inspiration derives. From the world that changes.
And it is up to us to know how to interpret it.

I am always searching for something.
I travel between Paris, London and New York.
Without ever losing sight of the smaller centres, the hamlets and towns that offer unique sensations.
Discovering what is new: this is what gives me the satisfaction and drive to continue my journey through the world of fashion.

PHILOSOPHY | THOUGHTS

In my father’s day, the creative ones were the craftsmen.
And today?

It is also necessary to keep the market in mind and the logic of production in order to create a top of the range product that is easy to replicate, and has characteristics that give a precise idea of the historical moment.

The way we treat and use objects has changed radically. However, some values are immortal.
I try to create things that are unique.
Because our workmanship lives as an expression of art.

PERSONALITY | VALUES

Straight to the point.

I played and breathed the world of rugby until I was 40. This forged in me the values of honesty, correctness and technique.I always aim at achieving the best possible results in full respect of others.
I have a spring in my head that has always inspired me to do better, even with my failures which I tackle as new opportunities.

This is a mindset that forces me to be very concrete. That’s why I speak directly, without beating about the bush, like a true Florentine. I say what I think. Always.
Ethical values form part of my way of being. Simplicity, respect, sensitivity.

SIMPLICITY | Art

At times, innate good taste and recklessness have made the difference.
I have never said no. And I have never given up.
I question everything.
I love challenges and welcome “impossible “requests.

I must like whatever I do.
Experience, intuition, knowledge of the facts. These make the difference.

Studying, testing, discussing and arguing all form part of our work. My creative department pays painstaking attention to every detail. There has to be empathy and a certain feeling with the people I work with in order to convey what I have in my head.

In this way, most of our customers prefer to come and visit us, to define various aspects of the work together with us, and touch and see firsthand how and where each item is created.